Thanks to live streaming, your content can reach the audience around the world. If you want everything to go flawlessly, it is important to consider the type of event you want to broadcast. You can’t use the same approach when streaming sports and business events. In this article, we will focus on everything that you should know about corporate live streaming. Here are the factors to consider to ensure your event production is taken to the highest level!
What Type of Corporate Event Are You Streaming?
If we are talking about corporate live streaming, we can divide the streamed content into two main categories:
- Internal broadcasting – this is only intended for a specific group of people within the company, and the general public shouldn’t have access to the video.
- External streams – the purpose of these streams is to present something about your company to the audience throughout the world. These videos are public, and everyone can access them.
Here are some suggestions on the content that you can stream live:
- Employee training – if you think that this could work via pre-recorded videos, you might be right. However, the purpose of keeping everything live is interactivity. If anyone has questions or an issue remains unclear, the employees can ask a question. That ensures all the attendees understand all details.
- Executive messages – imagine that you are a manager who wants to deliver a message to their team. Gathering them in a live stream allows the employees to ask questions, and it allows going through all the details of the message.
- Meetings – you can organize team meetings whenever necessary. That can be particularly convenient in situations where movement is limited or the logistics are too complicated.
The important thing to note about internal streaming is that your primary consideration should be audio. It is crucial for everyone who watches the stream to hear the speaker clearly. If you are having a team meeting, you might not need HD video resolution – it is enough for the faces to be recognizable.
However, listening to the executive and other team participants should be flawless. That way, you can focus on discussing what the stream’s topic is, and not waste time trying to figure out what they said.
The video might be more important for employee training. If the instructor has a presentation, you can always go with streaming the screen instead of focusing on the speaker. However, keeping both of them on the screen might ensure a better effect and experience for the people watching the video.
Corporate live streaming that is broadcasted to the general public is more demanding. For starters, your potential and existing clients and customers might view the video. That means you need to ensure you create a high quality stream that will leave a good impression on the viewers. It is the only way to ensure that the viewers become interested in your message and stay around long enough to hear it.
Here are some types of events you can stream:
- Product presentations – are you launching a new product or service? If you hold the presentation and stream it live, you can reach millions of potential customers around the world. This approach will generate more buzz than a press release or email, which is why you should consider it.
- Virtual event coverages – are you organizing a conference with your business partners? Is someone from your company a part of a speaking session or holding a seminar at a conference event? All those might be reasons to stream that event live. By broadcasting a topic of interest for the viewers, you will increase brand awareness and yield other benefits that take your company forward.
- Webinars and training sessions – you can also hold training to people from other companies that paid for the course. Webinars are often streamed live online and are a great way to boost your authority in that area.
What Will You Need for Corporate Live Streaming?
Here is a quick checklist of things that you need for corporate live streaming:
- A stable internet connection – if you are going to stream an event, you need a stable and strong internet connection.
- Cameras – a single camera might be okay for internal meetings, but if you plan a product reveal, multiple cameras will make everything more spectacular.
- Microphones and audio equipment – if you have multiple speakers, microphones and advanced audio equipment are a must. You can use an audio mixer to combine sounds from different sources.
- Software and hardware – you will need a PC or laptop for streaming, as well as proper software.
It takes a lot of time and effort for corporate live streaming to be handled flawlessly. If it seems like too much, you can always consider contacting a professional live streaming service. By doing that, you rest assured that everything will be taken care of to the smallest detail, and the stream will be of the highest quality.